The 'Giant Screen' will again be the centre of attention at the 2011 Ploughing Championships in Athy

The huge screen was the biggest ever seen in Ireland. Favourite viewing was the live tranmission from around the site. Entertainment was provided through the 'Larkins of Dublin' sponsored Vox Pops when our roving reporter Ronnie Byrne entertained as he posed the awkard questions to stand holders and visitors.
The large audience at the screen were treated to programming from the following clients:

ESB Networks - Electrical Safety Programmes
Alltech - CowCentric Dry Cow System
Novartis Animal Health - Monepantel Sheep Drench
New Holland - Agricultural Range
Carlow PreCast - Product Range
Ballinadee Engineering - O' Neill Feeder

Visitor feed back and recall of programmes and advertisements screened has been very high, with advertisers claiming "the screen drove many visitors to our stand"

2010 saw the introduction of wireless broadcasting of live events from around the site to the Giant Screen. The screen was located in front of the main food arena, ensuring a continual audience of thousands throughout the three days of the event.